Welcome to Sojourn’s Collection of
Malvin Gray Johnson – “The Letter”
To create a unique brand of boutique hotels focused on the history, culture, and heritage in the communities where they are located.
To share the rich history of African Americans across the country through art, jazz, wine, and food in a uniquely diverse hospitality setting.
To foster a strong sense of community by partnering with or creating new businesses from within the communities and showcasing those businesses to the world to help stimulate their growth.
Sojourn commits to creating or empowering at least 10 businesses within the community to serve as our partners and vendors.
Our vision is to create a unique brand of Boutique Hotels that will capture and keep pace with the world’s fastest-growing segment of the tourism market, “Heritage Tourism.”
By bringing African American history and culture alive in cities all across the United States and abroad, we will create a brand that combines the amenities of a first- class hotel and the intimacies of a bed and breakfast.
This “Breakfast Table” experience model encourages people from various races, genders, and cultures to come together and share their lives with one another.
Why Urban Communities
The Sojourn Heritage business model is designed to increase economic opportunities for local residents. We purpose to participate in the transformation of urban communities and tell the African American history.
Gentrification of the inner cities across the country must include the black community in its redevelopment plan. Our goal is to work with developers to be a forerunner in community tourism to ensure that this happens.
We will work with city leaders and developers to create viable ways to shape the transformation of our communities through inclusion and economic opportunity.
Why Heritage Tourism
The National Trust defines heritage tourism as “traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past,” and heritage tourism can include cultural, historic and natural resources.
Currently, Heritage Tourism is the fastest growing sector of the tourism industry. In 2015, Heritage tourism travelers spent over 200 billion dollars in the United States and that trend is expected to continue to grow.
Why Boutique Hotels
The Boutique hotel industry has outperformed the broader hotel industry at an annual rate of 5.6 % over the last 5 years to 2015 thanks to consumers demand for unique offerings.
Over the past decade, customers have moved away from the cookie-cutter hotels created for the masses especially in urban locations.
As of 2016, the boutique hotel industry has grown to a 13.7 billion dollar industry.
Independent brands are currently growing at a rate of 7% per year.
- Historic Authenticity
- Preserve and Protect Resources
- Revitalize Historic Assets
- Create the relationships between Communities & Tourism
- Hotel Development
- Historic Renovation Projects
Our Hotel Model
- Create a boutique hotel brand with 15-40 keys per unit in historic properties located in Urban Communities.
- Share the history and culture of the community combined with and as it relates to the national African American story.
- Open our Signature “Taste of Noir” wine shops brought to you by our black owned vintners.
Founder & CEO
Founder and CEO of Sojourn Heritage Accommodations with 15 years in hospitality ownership and management.
As CEO of Bach Real Estate, Barron has a 10 years experience with complex real estate transactions including acquisitions, restructuring and development.
Interior Design Partner
Owner of M1One Design group based out of Atlanta, Mona has over 15 years experience in both residential and commercial properties.
Owner of Urban Connoisseurs
Marcee has over 10 years experience as a consultant in the wine industry and is partnering with us develop our hotel’s wine retail space.
Julius Jackson, Sr
President of Social Investment Holding
An investment group focused on investing in small and mid-sized minority companies, particularly in Urban Communities.
Coming to a city near you, we welcome developers, investors, contractors, financial partners and business owners to expand upon our cultural and historical experiences. We welcome local and state government entities to promote and be a part of this growing brand. Take a moment and leave your information below.